The Science of Skin

What Is Healthy Hydrated Skin?

Contrary to popular opinion, there is little evidence that drinking water can directly hydrate the skin, as the act of drinking water can’t penetrate the skin’s top layer (epidermis). That’s where hydrating skin care comes in. Look for formulations featuring water-boosting natural skin care ingredients.

Understanding Your Skin

Dry Skin vs. Dehydrated Skin

Dehydrated skin is thirsty skin. It lacks water, not oil, leading to tightness, redness, and dullness. Common culprits? Long hot showers and harsh weather. The fix is simple: Hydrate, hydrate, hydrate! Use products that boost water content to rejuvenate your skin.

Dry skin, on the other hand, lacks oil and is a permanent skin type characterised by flakiness and a tight feeling. It might be genetic, but there's hope! Nourishing skincare products can keep it moisturised and healthy.

Remember: ‘Hydrating’ for dehydrated skin with products like serums and creams rich in hyaluronic acid. ‘Moisturising’ for dry skin with items that lock in moisture, featuring ingredients like ceramides and essential fatty acids.

The Science of Humectants

These hydrating skincare products have been specifically developed to support your skin’s optimum hydration levels.

Our Skin-Hydrating Range Is Designed For: